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Legal Policies

Privacy Policy

The Cruise Company is a registered, bonded seller of travel based in Woodside, California (CST-2062240-40). We know you care about how your personal information is used. This policy explains what we collect when you use our website or contact us, how we use it, and the choices you have.

Last updated: November 1, 2026

Scope of This Policy

This policy covers personal information we collect through thecruiseco.com, including our website forms, our email sign-up and our callback request tool. It also covers information you share when you contact us by email or phone about the travel services we offer.

It does not cover websites run by others, including cruise line websites and the third-party cruise search pages linked from our site. See External Websites.

Information We Collect

Information you give us. Depending on the form or conversation, this can include:

  • Contact details, such as your name, email address and phone number.
  • Trip preferences, such as destination, cruise line, preferred dates, how flexible your dates are, number of guests, budget range and cabin preference.
  • Anything you choose to include in a message or special-request box, such as accessibility or dietary needs.
  • For interline fare enquiries, your airline employer and employment status.
  • For deal alerts, the cruise lines and destinations you choose.
  • For callback requests, your name, phone number, preferred time to call and the page you were on.

Information collected automatically. When you browse our website, we and our service providers may collect technical information such as your browser and device type, pages viewed, how you arrived at our site and an approximate location derived from your IP address. See Cookies, Analytics, and Advertising.

How Information Is Collected

We collect information:

  • Directly from you, when you complete a booking request, contact, advisor, passport, interline or callback form, sign up for email deals, or call or email us.
  • Automatically, through cookies and similar technologies when you use our website.

How We Use Information

We use personal information to:

  • Respond to your questions and prepare cruise quotes and recommendations.
  • Arrange and manage bookings with cruise lines and other travel suppliers on your behalf.
  • Return your call when you request a callback.
  • Send cruise deals and travel ideas if you have signed up to receive them.
  • Operate, secure and improve our website, including preventing spam and understanding how visitors use our pages.
  • Meet our legal, tax and regulatory obligations, including as a registered seller of travel.

Cookies, Analytics, and Advertising

Cookies are small files stored by your browser. We use them to make our website work and, with your permission where required, to understand how visitors use it. Optional cookies stay off until you accept them.

  • Consent tool. We use CookieYes to show a cookie banner where you can accept, reject or customize non-essential cookies.
  • Analytics. We use Google Analytics, through Google Site Kit, to measure website traffic and usage. Analytics cookies are set only if you accept them. We also record when a form is submitted, but not what you entered, so we can see which pages lead to enquiries. Google’s use of this data is described in How Google uses information from sites that use its services.
  • Email sign-up tools. Our email sign-up form is provided by Hostinger Reach, which loads a script on our pages. The form is protected by Cloudflare, which may set a short-lived security cookie.
  • Spam protection. Our forms use Cloudflare Turnstile to tell people from automated bots.
  • Customer reviews. Our Google reviews section is displayed using Trustindex, which loads review text and photos from its servers.
  • Live ship map. Ship pages can show a live ship-position map from CruiseShipTracking. The map loads only if you accept advertising cookies or click “Show live map.” Once it loads, CruiseShipTracking and its advertising and affiliate partners may set their own cookies under their own privacy policies.
  • Fonts. Our pages use Google Fonts, which are loaded from Google’s servers. Google receives your IP address when the fonts load.

Cookies set on our website

CookiePurposeTypeLasts
cookieyes-consentRemembers your cookie choicesNecessary1 year
wp_consent_ (several)Passes your cookie choices to our website toolsNecessary30 days
__cf_bmCloudflare security cookie set by the email sign-up form (and by the ship map, if loaded)Necessary30 minutes
_ga, _ga_13KFT75EGEGoogle Analytics: tells visits and visitors apartAnalytics (only if you accept)Up to 400 days

You can change your cookie choices at any time using Cookie Preferences. You can also block or delete cookies in your browser settings, though some features may not work as expected.

When We Share Information

We share personal information only as described in this policy:

  • Travel suppliers, to quote and book your travel. See Cruise Lines and Travel Service Providers.
  • Service providers who help us run our business, such as our website host, email provider, email marketing platform, cookie consent provider, analytics provider and spam-prevention service. They may use the information only to provide services to us.
  • Legal and safety reasons, when we believe disclosure is required by law or appropriate to protect the rights, property or safety of The Cruise Company, our customers or others.
  • Business transfers, if The Cruise Company or substantially all of its assets are acquired, in which case customer information would be among the transferred assets.

We do not sell your personal information, and we do not share or sell our mailing lists.

Cruise Lines and Travel Service Providers

When you ask us to quote or book travel, we share the details needed to do that with the relevant cruise line and any other suppliers involved, such as tour operators, hotels or travel protection providers.

Once a supplier receives your information, its own privacy policy applies to how it uses that information. We encourage you to review the privacy policy of each supplier you travel with.

Some cruise search and results pages linked from our site are operated by a third-party provider (Cruisebase). Information you enter on those pages is handled under that provider’s terms and privacy policy.

Email Marketing and Communication Preferences

If you sign up for email deals, we will send you cruise offers, promotions and travel ideas. You can unsubscribe at any time using the link in any marketing email or by contacting us. If you sign up for deal alerts, we use the cruise lines and destinations you picked to send offers that match them.

Even if you unsubscribe from marketing emails, we may still contact you about an enquiry or booking you have made with us.

Data Retention and Security

We keep personal information for as long as we need it for the purposes described in this policy, including to manage bookings and to meet legal, tax and accounting requirements.

We use reasonable administrative and technical measures to protect personal information from unauthorized access. No method of transmission or storage on the internet is completely secure, and some services we use are operated by third parties outside our direct control.

Privacy Rights and How to Submit a Request

You can ask us to access, correct or delete the personal information we hold about you, or to stop sending you marketing emails, by contacting us using the details in Contact Information.

We may need to confirm your identity before responding. Depending on where you live, you may have additional rights under applicable privacy law.

California residents. California law may give you the right to know what personal information we collect, use and disclose, to ask us to correct or delete it, and to opt out of the sale or sharing of your personal information. We do not sell your personal information. Optional analytics and advertising cookies stay off unless you accept them, and you can withdraw that choice at any time using Cookie Preferences. To make a request, contact us using the details in Contact Information. We will not treat you differently for exercising these rights.

Children’s Privacy

Our website is intended for adults planning travel. We do not knowingly collect personal information directly from children without the consent of a parent or guardian. If you believe a child has given us personal information without consent, please contact us and we will take appropriate steps.

External Websites

Our website links to websites run by others, including cruise lines and third-party cruise search pages. The Cruise Company is not responsible for the content or privacy practices of those websites. Please review their privacy policies before sharing information with them.

Changes to This Policy

We may update this policy from time to time. Changes take effect when they are posted on this page, and the date at the top of the page shows when it was last updated. Please check this page periodically.

Contact Information

Questions about this policy or a privacy request? Contact our customer care team.

  • Email: [email protected]
  • Phone: 1-800-988-6444 (toll-free)
  • Hours: Monday–Friday, 9:00 AM–5:00 PM PST; Saturday, 9:00 AM–2:00 PM PST; closed Sundays and holidays

The Cruise Company, Woodside, California. Registered Seller of Travel CST-2062240-40.

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